AI Prompts for Copywriting

Copy-paste AI prompts for writing landing pages, ad copy, headlines, CTAs, product descriptions, and conversion-focused content.

Who These Prompts Are For

Copywriters, content marketers, digital marketers, and business owners who write conversion-focused content, landing pages, ads, emails, and sales materials.

How to Use These Prompts

Copy any prompt and paste it into ChatGPT, Claude, or another AI tool. Replace the brackets [ ] with your specific details.

Landing Page Prompts

Hero section:

Write the hero section copy for a landing page.
Product/service: [description]
Target customer: [who they are and their main pain]
Primary benefit: [the #1 outcome they get]
Format:
- Headline (under 10 words — bold claim or outcome)
- Subheadline (1-2 sentences expanding the headline)
- CTA button text (3-5 words)
Give me 3 variations with different angles.

Full landing page (AIDA framework):

Write landing page copy using the AIDA framework.
Product/service: [description]
Target audience: [describe them]
Main benefit: [key outcome]
Offer: [what they get when they convert]

Section by section:
- Attention: headline and opening hook
- Interest: why this matters / the problem
- Desire: benefits, social proof hooks, what life looks like after
- Action: CTA section with headline and button copy

Benefit bullets:

Write 8 benefit bullet points for [product/service].
Features to work from: [list features]
Target customer: [describe]
Format: lead with the benefit (outcome), then the feature that delivers it.
Example: "Never miss a deadline — automated reminders keep every task on schedule."
Keep each bullet under 15 words.

Headline Prompts

Headline variations:

Write 15 headline options for [product/service / article / landing page].
Target audience: [describe]
Main promise: [key benefit or outcome]
Include a mix of: outcome headlines, curiosity headlines, 
how-to headlines, and challenge/problem headlines.
No clickbait.

Value proposition:

Write a one-sentence value proposition for [product/service].
What it does: [description]
For whom: [target customer]
Key benefit: [primary outcome]
Differentiator: [what makes it different from alternatives]
Write 5 options. Each under 15 words.

Ad Copy Prompts

AIDA ad copy:

Write ad copy using the AIDA framework for [product/service].
Platform: [Facebook / Google / LinkedIn]
Target audience: [describe]
Offer: [what you're promoting]
Max length: [character limit or word count]

PAS framework:

Write ad copy using the PAS framework (Problem, Agitate, Solution).
Product/service: [description]
The problem your audience has: [describe]
Why it's painful (agitate): [make it feel real]
Your solution: [how you solve it]
CTA: [what they should do]

Email Copywriting Prompts

Sales email:

Write a sales email using the PAS framework.
Product/service: [description]
Audience: [describe]
Problem: [their pain]
Agitate: [why it matters / cost of inaction]
Solution: [what you offer]
CTA: [one clear action]
Subject line: 3 options.
Length: under 200 words.

Nurture email:

Write a nurture email for [product/service] prospects who haven't bought yet.
Where they are in the funnel: [aware but not converted]
Main objection to address: [describe the hesitation]
Value to provide: [helpful content or insight]
Soft CTA at the end: [low-friction next step]
Tone: helpful and non-pushy.

CTA Prompts

CTA button copy:

Write 10 CTA button copy options for [action — sign up / buy / download / book].
Product/service context: [brief]
What happens when they click: [what they get]
Make them specific and action-oriented — not just "Submit" or "Click Here."

CTA section:

Write a full CTA section for the bottom of a landing page.
Product/service: [description]
Offer: [what they get]
Main objection at this point: [why they might still hesitate]
Format: headline + 1-2 sentences addressing hesitation + button copy.
Give me 2 variations.