AI Prompts for Social Media

Copy-paste AI prompts for writing captions, content ideas, hashtags, ad copy, and social media strategy across every platform.

Who These Prompts Are For

Social media managers, content creators, brand managers, and marketers who manage social accounts and need to produce consistent content across platforms.

How to Use These Prompts

Copy any prompt below and paste it into ChatGPT, Claude, or another AI tool. Replace the brackets [ ] with your specific details.

Caption Prompts

Instagram caption:

Write an Instagram caption for a post about [topic].
Brand voice: [e.g., friendly, bold, professional]
Goal: [awareness / engagement / sales]
Include a call to action: [what you want them to do]
Add 5 relevant hashtags at the end.
Length: 100-150 words.
Give me 3 variations.

LinkedIn post:

Write a LinkedIn post about [topic or insight].
Audience: [job titles or industry]
Key message: [what you want them to take away]
Tone: professional but human — not corporate
Include a question at the end to drive comments.
Length: 150-200 words.

X / Twitter:

Write 5 tweet variations about [topic].
Each under 280 characters.
Tone: [conversational / bold / educational]
Make each one a standalone thought — punchy and direct.

Facebook:

Write a Facebook post about [topic] for [brand/business type].
Audience: [describe them]
Tone: [friendly / informative / community-focused]
Include a question or prompt to encourage comments.
Length: 100-150 words.

Content Idea Prompts

Monthly content ideas:

Generate 30 social media post ideas for [platform] for a [business/brand type].
Audience: [describe]
Content pillars: [list 3-4 themes]
Mix of: educational, entertaining, promotional (max 20%), and engagement posts.
For each idea: the concept and a sample hook line.

Trending content angles:

What are 10 engaging content angles for [industry/niche] on [platform] right now?
Focus on topics that drive saves, shares, or comments — not just likes.
For each: the angle and why it works for this audience.

Behind-the-scenes content:

Give me 10 behind-the-scenes content ideas for a [business type].
These should feel authentic, not staged.
Mix: process shots, team moments, "how we make X", and day-in-the-life content.

Hashtag Prompts

Hashtag research:

Suggest 20 hashtags for a [platform] post about [topic] for a [brand/niche].
Mix of:
- 5 high-volume (1M+ posts)
- 10 mid-volume (100K–1M posts)
- 5 niche/specific (under 100K posts)
Explain the strategy behind the mix.

Ad Copy Prompts

Social media ad:

Write 3 social media ad variations for [product/service] on [platform].
Target audience: [describe]
Main benefit: [key value]
Offer: [discount / free trial / guarantee — if any]

For each variation:
- Hook (first line — under 15 words)
- Body (2-3 sentences)
- CTA (5 words max)

Story / short-form ad:

Write a 15-second script for a [Instagram Story / TikTok / Reel] ad for [product/service].
Format: hook (3 sec) → problem (4 sec) → solution (5 sec) → CTA (3 sec)
Tone: [energetic / calm / aspirational]

Strategy Prompts

Content pillar development:

Define 4 content pillars for my [brand/business] social media strategy.
Business: [brief description]
Audience: [who they are]
Goal: [brand awareness / leads / community / sales]
For each pillar: name, purpose for audience, purpose for business, 3 example post ideas.

Bio / profile optimization:

Write an optimized [platform] bio for [brand/personal brand].
What I do: [description]
Who I help: [audience]
My differentiator: [what makes me/us different]
CTA: [what I want profile visitors to do]
Keep it under [character limit for platform].