AI Prompts for Content Repurposing

Prompts for turning one article, video, podcast, newsletter, or idea into many pieces of content.

Who These Prompts Are For

Creators, marketers, newsletter writers, podcasters, YouTubers, and personal brands who want more from each piece of content. These prompts turn one article, video, podcast, or idea into many platform-ready pieces, and help you build a repeatable repurposing system.

How to Use These Prompts

Copy any prompt into ChatGPT, Claude, Gemini, or another AI tool. Paste your source content and replace placeholders like [platform] and [audience]. Tell the AI your voice and which platforms you use. Edit outputs so each piece fits the channel.

Long-Form to Short-Form Prompts

Turn one article into social posts:

Here's an article: [paste or summarize]. Audience: [describe].

Pull out the 8 most valuable, standalone ideas and write each as a short social post (for [platform]). Each must work on its own and reflect this voice: [sample]. No "read my article" filler. Deliver value.

Extract key quotes and takeaways:

From this content, extract the most quotable lines and the core takeaways: [paste].

Give me: 5 short quotable lines (punchy, standalone) and 5 takeaways phrased as practical tips. I'll use these across posts and graphics.

Write a thread from an article:

Turn this article into a [Twitter/X / Threads] thread: [paste or summarize].

Hook post first, then one idea per post in logical order, then a closing post with a CTA. Keep each post tight. Match my voice: [sample].

Video Repurposing Prompts

Turn a video into clips and captions:

Here's a transcript (or summary) of my video: [paste]. 

Identify 5 short clip-worthy moments (the most interesting or useful 20-40 second segments). For each: the rough start/end idea, a hook caption, and an on-screen text suggestion.

Turn a video into a written post:

Here's my video transcript: [paste]. Audience: [describe].

Write a clean, structured written post that captures the main value, not a raw transcript. Add headings and tighten it so it reads well as an article or LinkedIn post.

Pull short scripts from a long video:

From this long video [transcript/summary], create 3 standalone short-form video scripts (TikTok/Reels) on the strongest sub-points.

Each: a hook, a tight script (~40 words), and on-screen text cues. They should not overlap.

Newsletter Repurposing Prompts

Turn content into a newsletter section:

Here's a piece of content: [paste]. 

Write a newsletter section based on it: a short intro that frames why it matters, the key insight, and a takeaway or link. Match my newsletter voice: [sample]. Keep it skimmable.

Turn a newsletter issue into social posts:

Here's my latest newsletter issue: [paste]. 

Pull out 5 ideas worth posting and write each as a short social post for [platform]. Each stands alone and reflects my voice: [sample].

Social Post Prompts

Create a carousel from content:

Turn this content into a carousel for [Instagram/LinkedIn]: [paste/summarize].

Give a slide-by-slide outline: hook cover slide, one idea per slide with a headline and a line of detail, and a CTA slide. 6-10 slides.

Write 10 post variations:

Here's one core idea: [the idea]. Audience: [describe].

Write 10 different posts expressing it. Vary the angle (tip, story, mistake, question, contrarian, list, etc.) so I can post about this idea repeatedly without it feeling repetitive. Match my voice: [sample].

Adapt one post for multiple platforms:

Here's a post: [paste]. 

Adapt it for [list platforms, e.g., Threads, LinkedIn, Instagram caption]. Keep the core idea but match each platform's length, tone, and format. Output one version per platform.

Content System Prompts

Build a repurposing workflow:

Help me design a repeatable content repurposing system.

I create [main content type] [how often]. My platforms: [list]. My capacity: [time available].

Give me a simple weekly flow: the one core piece, then the exact derivatives to make from it, in what order, with which prompt to use for each. Keep it realistic to sustain.

Create a repurposing checklist:

Create a checklist I run every time I publish a [core content type], to repurpose it fully.

List each derivative to create (posts, clips, carousel, newsletter section), where it goes, and a quick quality check. Format as checkboxes so nothing gets missed.