AI Prompts for Market Research

Prompts for customer research, competitor analysis, market trends, niche analysis, and research reports.

Who These Prompts Are For

Founders, marketers, consultants, creators, and business owners who need to understand a market. These prompts help you research customers, analyze competitors, spot trends, assess niches, and write research summaries, faster and more structured.

How to Use These Prompts

Copy any prompt into ChatGPT, Claude, Gemini, or another AI tool. Replace placeholders like [market], [competitor], and [audience]. Feed in real inputs (reviews, sites, survey data) for synthesis, and verify any facts or numbers before relying on them.

Customer Research Prompts

Research customer pain points:

Help me research the pain points of [target customer] in [market/category].

List their likely frustrations, goals, fears, and unmet needs related to [topic]. Group them and rank by how pressing each is. Note which assumptions I should validate with real customers.

Design a customer survey:

Design a customer survey to understand [audience] and their needs around [topic].

Give me 8-10 questions (mix of multiple-choice and open-ended) that uncover their goals, problems, buying behavior, and objections — without leading them. Keep it short enough that people finish it.

Synthesize customer interview notes:

Here are notes from customer interviews: [paste].

Synthesize them: the recurring themes, the strongest pain points, surprising insights, and the language customers use. Output the key takeaways and 3 implications for my product/marketing.

Competitor Research Prompts

Compare competitors:

Help me analyze competitors in [market]. Here's what I know about each: [paste names + their positioning, offers, pricing, strengths].

Create a comparison: how each positions, their apparent strengths and gaps, and where there's an opening for me. Output as a table plus a short "where to differentiate" note.

Analyze a competitor’s positioning:

Here's a competitor: [paste their messaging, offers, and what they're known for].

Break down their positioning: who they target, their core promise, strengths, weaknesses, and what they're ignoring. Tell me how I could position against them honestly.

Find gaps in the market:

Based on these competitors [describe] serving [audience], where are the gaps?

Identify underserved segments, unmet needs, and angles no one owns. For each gap, note why it exists and whether it's a real opportunity or a trap. Rank by potential.

Trend Research Prompts

Find trends in a market:

What trends are shaping [market/industry] for [audience]?

Organize them into: customer behavior shifts, technology changes, and competitive moves. For each, note the implication for a business like mine. Flag which are durable vs. hype, and remind me to verify timeliness.

Assess whether a trend is worth chasing:

I'm considering acting on this trend: [describe] in [market].

Help me evaluate it: is it growing or fading, who's already on it, what it would take to participate, and the risk if it fizzles. Give me a clear "pursue / watch / skip" recommendation with reasoning.

Niche Analysis Prompts

Analyze a niche opportunity:

Analyze this niche: [niche] for [audience].

Cover: the audience and their needs, demand level, competition, monetization options, barriers to entry, and risks. End with an honest verdict on whether it's a good opportunity and for whom.

Size and segment a niche:

For the niche [describe], help me map the segments within it.

Break it into sub-audiences, each with their distinct needs and how they're currently served. Identify the most attractive segment to start with and why. Note where I'd need real data to confirm size.

Report Prompts

Write a research summary:

Turn this research into a clear summary: [paste your findings/notes].

Structure: key insight up front, supporting findings, what it means for the business, and recommended next steps. Written for a decision-maker who wants the point fast. Flag anything not yet verified.

Write a market research report:

Write a market research report on [market/topic] for [audience/stakeholder].

Sections: executive summary, market overview, customer insights, competitor landscape, opportunities, and recommendations. Use the inputs I provide [paste], and clearly mark where more data is needed rather than inventing figures.

Create a research plan:

Help me plan research on [question/decision].

Give me: the key questions to answer, the best sources/methods for each (interviews, surveys, desk research, competitor review), and the order to do them. Keep it practical for my time and budget: [describe].