Otterly AI

Quick Take

Otterly AI is the accessible entry point into AI search visibility tracking. Where most tools in this category start around $250 to $300 a month, Otterly’s Lite plan is $29 a month and still covers four of the AI engines that matter most: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. It won’t have every feature the enterprise-focused platforms offer, but it’s the tool to try first if you want to know whether AI search visibility tracking is worth paying for at all.

What Otterly AI Is Best For

• Low-cost entry: Lite starts at $29/month for 15 tracked prompts across 4 core engines
• Small teams and solo marketers: unlimited team members are included even on the cheapest plan
• Citation and mention tracking: see when and how your content is cited in AI-generated answers
• Scaling up gradually: Standard ($189/month, 100 prompts) and Premium ($489/month, 400 prompts) let you grow into more coverage instead of committing to enterprise pricing upfront

What’s Not Included by Default

Claude, Gemini, and Google AI Mode aren’t part of the base engine set on any Otterly plan, they’re paid add-ons on top of the 4 core engines. If your brand’s AI visibility on those specific platforms matters most to you, check the add-on pricing before assuming your plan covers them.

Honest Limitations

• Fewer built-in engines than pricier competitors: Scrunch and AthenaHQ’s paid tiers include more AI platforms by default
• Newer category: AI search tracking methodologies are still evolving across every tool, not just this one

Alternatives Worth Knowing

• AthenaHQ, which has an actual free tier (not just a trial) if $29 a month is still more than you want to commit
• Peec AI, aimed at SEO and marketing teams that need a more granular plan ladder
• Scrunch AI, a pricier option that bundles AI-agent site optimization with visibility tracking