AI Search & GEOResearch

Scrunch AI

Scrunch AI's Starter plan is $250/month billed annually (or $300/month month-to-month), covering ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, and Meta AI on every plan. Growth is $417/month annual ($500 month-to-month). A 7-day free trial of Starter is available with no credit card. Check scrunch.com/pricing for current details. Check official pricing →

Quick Verdict

Scrunch AI costs more to start than most of its competitors (Starter is $250 to $300 a month, versus $29 for Otterly’s cheapest plan), and that price reflects a different kind of product. Scrunch isn’t just a visibility dashboard, it also includes tools for optimizing how AI agents crawl and experience your site, which puts it closer to a full AI search optimization platform than a pure tracking tool.

What Scrunch AI Is Best For

  • All-in-one AEO: bundles visibility tracking, prompt management, citation tracking, and page audits in every plan, not as separate add-ons
  • Broad engine coverage from the start: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, and Meta AI are all included even on the Starter plan
  • Ecommerce brands: a dedicated Shopping module tracks AI search performance at the individual product level
  • Teams optimizing for AI agents specifically: the Agent Experience Platform (AXP) and Agent Traffic features go beyond answer-engine visibility to look at how AI agents crawl and use your site

Beyond Tracking: What Makes Scrunch Different

Most tools in this category stop at telling you where you appear in AI answers. Scrunch adds a layer aimed at AI agents themselves: its Site Maps feature shows how AI systems consume your site’s structure, and AXP is built to give AI agents a better experience when they interact with it directly. If your interest is purely “how do we show up in ChatGPT answers,” that’s more platform than you need. If you’re also thinking about AI agents browsing and acting on your site, it’s a more complete fit.

Honest Limitations

  • Highest starting price in this group: Starter is $250 to $300/month, before Otterly ($29), Peec, or AthenaHQ’s free tier
  • Built for dedicated AEO teams: reviewers consistently note it’s a poor fit for solo marketers or small businesses on a tight budget

Alternatives Worth Knowing

  • AthenaHQ, which has a genuinely free tier if you want to start without committing budget
  • Otterly AI, the lowest-cost option in this category at $29/month
  • Profound, a comparable enterprise-focused platform, though its pricing is demo-gated rather than published

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Frequently Asked Questions

What is Scrunch AI?

Scrunch AI is an AI search visibility tool that helps brands understand how they currently appear in AI-generated answers, identifies gaps in their AI search presence, and provides recommendations for improving their visibility.

Is Scrunch AI just a visibility tracker?

No. Beyond tracking where your brand appears in AI answers, Scrunch includes an Agent Experience Platform (AXP) and a Site Maps feature aimed at how AI agents crawl and interact with your site directly, plus a Shopping module for ecommerce product visibility. It's positioned as a fuller AI search optimization platform, not just a dashboard.

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