Profound

Quick Verdict

Profound is the most enterprise-oriented tool in this category, and it shows in how it sells: unlike Otterly, Peec, Scrunch, or AthenaHQ, Profound’s official pricing page has no public numbers at all, only a “get a demo” button. Third-party pricing trackers consistently report a $99/month Starter tier that only covers ChatGPT, meaning most brands serious about tracking Perplexity or Google AI Overviews end up on the reported $399/month Growth tier instead.

What Profound Is Best For

• Demand research, not just visibility tracking: the Prompt Volumes feature shows how often people are actually asking AI tools the kinds of questions your brand could answer, which the pure-monitoring competitors don’t offer
• Content production, not just reporting: the Agents feature drafts AEO-optimized content briefs and full articles based on visibility gaps
• Large brands tracking many platforms: Enterprise plans reportedly cover up to 10 AI engines, including Google AI Mode, Meta AI, Grok, DeepSeek, and Claude
• Teams that want a sales conversation, not self-checkout: if you’d rather have a demo walk you through fit before committing, Profound’s sales-led model matches that

Honest Limitations

• No public pricing: you can’t compare costs without booking a demo, unlike every other tool in this category
• Reported entry tier is narrow: the $99/month Starter tier (per third-party trackers) tracks ChatGPT only, so the real starting point for multi-engine visibility is closer to $399/month
• Evolving category: AI search tracking methodologies are still maturing across the whole space, not specific to Profound

Alternatives Worth Knowing

• Otterly AI, with published pricing starting at $29/month if you want to compare costs before talking to sales
• Peec AI, which directly positions itself as the more affordable alternative to Profound
• AthenaHQ, a comparable platform with a genuinely free tier and published Starter pricing